Gold, Water, and Time: The Rise of Aurum Lustrum

'Aurum Lustrum is less a serum and more a fragment of history, liquefied.'

Gold was the Romans’ incorruptible metal, proof against decay; water their daily ritual, drawn from baths and fountains. In Aurum Lustrum, the two meet again. Flecks of 24K gold drift in a light serum built on hyaluronic acid — the molecule that binds water deep into the skin. The result is not metaphor but effect: lasting hydration, a softened surface, radiance that holds through the day.

The design speaks as clearly as the formula. A golden cap marks the morning ritual, catching first light. Frosted glass softens the glare, giving the vessel weight and calm. Its presence feels deliberate, not decorative.

The outer box recalls marble veined with gold, a fragment of a Roman column reimagined for the hand. On its back, the Roman numeral III stands, followed by a dedication to the dii superi — the Gods above. Beneath it, a faint translation fades into the marble grain, visible only to those who pause long enough, or willing enough, to see. Not every detail demands explanation; some are meant to whisper.

To use Aurum Lustrum is to continue a rhythm as old as empire: gold for vitality, water for endurance, morning light for renewal. It hydrates; it brightens; it reminds. Each application is a bridge between antiquity and the present, between function and ceremony. It is not another serum. It is Aurum Lustrum.

To explore the historicity of Aurum Lustrum, continue in the Sapientarium